At KidCraftPlay (“we,” “us,” or “our”), we deeply value the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our children’s toys e-commerce platform, http://www.kidcraftplay.com, including any associated media formats, channels, mobile sites, or applications (collectively, the “Site”).
Please read this Privacy Policy carefully. If you disagree with any part of it, please discontinue use of the Site.
We reserve the right to modify this Privacy Policy at our discretion. Revised policies take effect immediately upon posting, and you waive the right to receive individual notifications for each update. We recommend reviewing this page periodically. Your continued use of the Site after changes are posted means you acknowledge and accept those changes.
1. Information We Collect
We collect information through several methods, including the following:
A. Personal Data You Provide
We may collect personally identifiable information such as:
- Name
- Billing and shipping address
- Email address
- Phone number
- Account login details
- Order and purchase history
- Child-related information, such as a child’s age, interests, developmental stage, or gift preferences
You provide this information voluntarily when you complete forms, create an account, place an order, request customer support, or participate in Site activities. Providing this information is optional, but withholding it may limit access to certain features, such as personalized toy recommendations, wish lists, or order tracking.
If you provide child-related information, you represent that you are the parent or legal guardian of the child, or that you have the legal authority to provide such information.
B. Payment and Financial Data
When you make a purchase, return, or exchange, we may collect payment information such as:
- Payment method
- Credit or debit card brand
- Card expiration date
- Billing address
- Transaction details
Payment data is used to process transactions, prevent fraud, and improve our services. We do not store full credit card numbers or CVV codes on our servers. Full payment card details are processed by PCI-DSS compliant payment gateways.
C. Derivative and Automatically Collected Data
Our servers may automatically collect certain information, including:
- IP address
- Browser type and version
- Operating system
- Access times
- Pages viewed before and after visiting the Site
- Referring and exit pages
- Device type and unique device identifiers
Mobile users may also share device name, device type, operating system, country, and in-app preferences.
D. Cookies and Tracking Technologies
We use cookies and similar tracking technologies, including:
- Essential Cookies: Required for the Site to function, such as cart and checkout features.
- Advertising Cookies: Used to display online ads related to children’s toys. Neither we, our advertisers, nor our partners can access personally identifiable information through these cookies.
- Remarketing Cookies: May increase ads for toy products you have recently viewed. These cookies help us show special offers and encourage return visits. The processes are generally anonymized and do not directly identify you.
- Affiliate Cookies: Used to compensate partners who promote our toys on a commission basis. Specialist affiliate networks may manage these cookies, and they are designed not to personally identify you.
- Analytics Cookies: Help us understand how visitors use the Site so we can improve performance and user experience.
You may block or disable cookies through your browser settings. However, disabling cookies may restrict access to certain Site features, such as personalized toy suggestions or saved cart items. Non-essential cookies expire after specified periods. For more information about cookies, you may visit the ICO website or Google’s Cookie Policy.
2. How We Collect Information
We collect information:
- Directly from you when you create an account, place an order, complete a form, contact customer service, or participate in promotions.
- Automatically through cookies, pixels, server logs, and similar technologies.
- From third parties, such as payment gateways, logistics providers, analytics providers, advertising networks, and affiliate partners.
3. How We Use Your Information
We use your information for legitimate business purposes, including:
- Processing and fulfilling orders
- Processing payments, refunds, returns, and exchanges
- Shipping products and providing tracking updates
- Communicating with you about your order, account, or customer service requests
- Personalizing toy recommendations, wish lists, and shopping experiences
- Sending marketing communications, where permitted by law or with your consent
- Running remarketing and advertising campaigns
- Analyzing Site usage and improving our products and services
- Detecting, preventing, and addressing fraud, security issues, or technical problems
- Complying with legal, tax, accounting, and regulatory obligations
- Verifying parental or guardian consent where required
You may opt out of marketing emails or SMS messages at any time by using the unsubscribe link or contacting us directly.
4. Sharing Your Information with Third Parties
We do not sell your personal information. We may share your information with third parties only as described below:
- Logistics and Shipping Companies: We share your name, shipping address, phone number, and email address so your order can be delivered and tracked.
- Payment Gateways: We share payment and billing information with payment processors to complete transactions, prevent fraud, and handle refunds or chargebacks.
- Service Providers: We may use third-party providers for hosting, email delivery, analytics, customer support, fraud prevention, advertising, remarketing, and affiliate management.
- Legal and Regulatory Authorities: We may disclose information if required by law, court order, or governmental request, or to protect our rights, users, or the public.
- Business Transfers: If we are involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.
All third-party service providers are required to protect your information and use it only for the purposes for which it was shared.
5. Payment Security
We take payment security seriously. We use reasonable administrative, technical, and physical safeguards to protect your payment information, including:
- PCI-DSS compliant payment gateways
- SSL/TLS encryption during transmission
- Tokenization where available
- Fraud monitoring and risk controls
- Restricted access to payment data
We do not store full credit card numbers or CVV codes on our servers. However, no method of transmission or storage is 100% secure. You are responsible for keeping your account credentials confidential.
6. Cookies and Your Choices
You can manage cookies through your browser settings. If you disable cookies, some parts of the Site may not function properly.
We may use third-party advertising, remarketing, and affiliate networks that place cookies on your device. These third parties have their own privacy policies, and we encourage you to review them.
We do not currently guarantee that we respond to “Do Not Track” browser signals.
7. Data Retention
We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including:
- Completing orders and providing customer support
- Maintaining warranty, return, and exchange records
- Meeting legal, tax, accounting, and regulatory requirements
- Resolving disputes and enforcing agreements
When information is no longer needed, we will delete, anonymize, or securely destroy it.
8. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, misuse, or alteration. These measures may include encryption, access controls, secure servers, and employee training.
However, no online transmission or storage system is completely secure. If we become aware of a data breach affecting your personal information, we will notify you and relevant authorities as required by applicable law.
9. International Data Transfers
Your information may be transferred to, stored in, or processed in countries outside your country of residence. These countries may have different data protection laws.
Where required, we use appropriate safeguards, such as standard contractual clauses or other lawful transfer mechanisms, to protect your information.
10. Children’s Privacy
The Site is not directed to children under the age of 13, or under 16 in jurisdictions where a higher age applies. We do not knowingly collect personal information from children without appropriate parental or guardian consent.
Child-related information, such as age, interests, or gift preferences, should be provided only by a parent or legal guardian. If we learn that we have collected personal information from a child without proper consent, we will delete it promptly.
Parents or guardians who believe their child has provided information to us may contact us to request review or deletion.
11. Compliance with Local Laws
We are committed to complying with applicable data protection and privacy laws in the jurisdictions where we operate and where our customers are located. These may include, where applicable:
- Hong Kong Personal Data (Privacy) Ordinance (PDPO)
- EU General Data Protection Regulation (GDPR)
- UK GDPR
- California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA)
- Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
- Australia’s Privacy Act 1988
- U.S. Children’s Online Privacy Protection Act (COPPA)
Where local law provides greater protection than this Privacy Policy, the local law will apply.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The revised version will be posted on the Site with a new “Last Updated” date. Changes take effect immediately upon posting. Your continued use of the Site after changes are posted means you accept the revised policy.
13. Contact Us
For privacy inquiries, data requests, or concerns, please contact us:
Address:
UNIT 60 3/F YAU LEE CTR NO.45 HOI YUEN RD KWUN TONG HONG KONG
Telephone:
+85280564348
Available Monday–Friday, 08:00–17:00 (UTC +8)
Email:
[email protected]
Working Hours:
Monday–Friday, 08:00–17:00 (UTC +8)
We aim to respond within 24 hours on business days.